Project Management Framework
Initiation - Vision
Definition
The vision delivers an idealistic view of what business will be like after the project is completed. A well-written vision statement should make the project beneficiaries want the project's outcomes.
Why is this important?
A vision statement provides focus and direction for the project. It should be a statement that "sells" the project outcomes to the impacted stakeholders. It can serve as a reference and rallying point during the life of the project to test whether the project is on track.
Instruction
Input from a cross-section of stakeholders is used to develop the vision statement. The vision statement is short - a few sentences at most. It is written to be meaningful to both project team members and stakeholders. The vision statement should say how things will be better once the project is completed.
How to scale
Large projects require broader vision statements. This usually occurs because large projects address a more diverse set of clients, stakeholders and business processes. Consider developing statements of vision from the perspective of various major stakeholder groups. This will promote greater "buy-in" and ownership in the project's outcomes.
Related Link:
Vision Example
Checklists